Business scenario

Green light optimal speed advisory (GLOSA) is a technology that provides drivers a speed advice when they approach to a signalized intersection. This advice may involve maintaining actual speed, slowing down, or adapting to a specific speed, allowing the user to reach a green light and minimize fuel consumption and emissions. If a green traffic light cannot be reached in time, GLOSA may also provide information on time-to-green when the vehicle has stopped. Application of GLOSA takes advantage of real-time traffic and infrastructure information to communicate to user an ideal advice. The service enables the user to experience more eco-friendly and comfortable driving, as a more regular speed can be maintained, whereas unnecessary braking or stopping can be reduced, which in turn reduces fuel use. It can provide a more eco-friendly and comfortable driving experience for vehicle drivers.

Business model blueprint

Green light optimal speed advisory (GLOSA) is a technology that provides drivers a speed advice when they approach to a signalized intersection. This advice may involve maintaining actual speed, slowing down, or adapting to a specific speed, allowing the user to reach a green light and minimize fuel consumption and emissions. If a green traffic light cannot be reached in time, GLOSA may also provide information on time-to-green when the vehicle has stopped. Application of GLOSA takes advantage of real-time traffic and infrastructure information to communicate to user an ideal advice. The service enables the user to experience more eco-friendly and comfortable driving, as a more regular speed can be maintained, whereas unnecessary braking or stopping can be reduced, which in turn reduces fuel use. It can provide a more eco-friendly and comfortable driving experience for vehicle drivers.

Business model viability

The effects on (the reduction) of fuel consumption for the fleet operator (as a result the individual taxi drivers) are considerable if busy, highly traversed streets are supported through GLOSA services, meaning that taxi drivers frequently can benefit from (information provisioning on) maintaining a balanced speed. Analogously, these effects can also be expected for the road operator, benefitting from decreased pollution and increased traffic efficiency. Considering that the average effects of GLOSA on fuel consumption are relatively small, a large user base and wide scale deployment of the service should be considered for the business model to be viable.